In today’s world, the industry of hospitality is really a competitive one. Hence, the most crucial aspects one needs to follow to enhance the business growth is the right marketing strategies. These well thought strategies can be your saviors. Whether you’re an experienced hotelier or a newcomer in this industry, you all know very well that marketing has a significant role to play in attracting customers in all possible ways and optimizing your hotel’s success.
What you need is a correct marketing plan to increase your income by executing and accessing multiple channels through which you can reach the travelers. If you want to earn money that you can invest in your hotel business, you can try various methods like taking up a loan, hold a share in the market or earn a passive income from a Bitcoin casino. In this article, you can find a proper guideline of different marketing plans in the hospitality industry which can create almost the best business plans suitable for your own hotel.
Marketing Plans after COVID
After COVID-19 pandemic, this industry that is particularly based on hotel business has been improving still from the previous misfortunes. Hoteliers try to develop their marketing strategies to stand against the competition and for their customers they provide more additional values. We can see that the rates of hotel occupancy are rising high from the previous year though it has a very slow progress.
Hotel marketing and management strategies should always be effective. It needs to upgrade itself by following the footsteps of current and periodic trends alongwith the market trends in a thoughtful way.
Overview of Hotel Marketing Channels
Firstly, you need to list all online and offline marketing channels that will help you to increase your customers. It takes time to develop each channel. The more you have them, the more you get access to all potential customers.
The Hotel Website
It is obvious that the hotel website is one of the marketing sharing channels as it is a primary source that the travelers are going to use for bookings. You can control the content on the hotel website and assist your guest’s journey. But remember your content must include images of high-quality, interactive videos, digital tours of the facilities that your hotel can provide to its clients and testimonials. Make use of the channel to advertise your hotel’s brand value so that on the market guests find your hotel really unique.
OTAs
Online Travel Agencies play an important part of the process of hotel bookings as like Airbnb, Expedia and Booking.com, they are also very popular platforms. You may not have direct access to a platform like OTA but you can optimize the listing by emphasizing exclusive amenities, reasonable price, alluring offers and high-quality images. As an OTA platform can make the channel’s most of its potential, one thing you need to remember is that you must provide all information and rich content to it.
GDS
Global Distribution System is the channel that is connected with all travel agents. To check if a hotel’s room is available or not and also to see the room rates, they utilize this system. Worldspan, Travelport and Sabre are the most well-known GDS. This distribution system makes sure that you give all the up-to-date information of your hotel with travel agents and also update the availability of rooms and their rates.
Phone Bookings
Specially clients of old generations and many times other target audiences like travel agents and event organizers find it easy to book your hotel through phone rather than accessing other online platforms. So, you need to avail this option as well. For clearing out customer’s queries and requirements, this can be treated as a good option. As phone bookings need a human connection, it can’t work so fast while comparing with online bookings. But as a hotelier you need to be mobile friendly, so that you can get a number of customers by using this option as well. And one more thing you need to observe is that mobile bookings are also very trendy in recent years as user queries in Google Announcement’s search engines are higher on people’s mobiles rather than on desktop.
Hotel Digital Marketing
As the digital media has already expanded its territory all over the world and is evolving in a much wider way, these days the hotel marketing process is done mostly online. If a customer faces difficulty finding your hotel online, then you get a bad impression and the effect can be seen directly on the number of bookings. As 80% of travelers use SEO to find staying places, you always need to stand on top of the SEO game.
In the content of the website, use such keywords that are trending and for paid ads also set your budget as the page of search engine results is controlled by ads regarding queries that are hotel related. Based on the research where most of the people are booking and the website analytics, you have to target the platforms for your own profit by creating your competitive presence.
Social Media Marketing
Social Media is one of the biggest platforms that can attract customers worldwide. People easily gets attracted to many travel blogs in social media or travel images of their relatives, friends or colleagues that actually influence them psychologically to travel. 40% of social media consumers prefer an instagram-able place to visit under the age group of 30.
After promising the strategies of social media, travel agencies can easily communicate with their customers and the statistical percentage of this marketing procedure is 71. Facebook plays a great role in hotel marketing strategies as well. More than 50% of facebook users follow pages that are related to their choices of places they want to explore. If you seek to build your hotel business market, then you can invite your contacts in your professional social media networks.
Marketing of Customer’s Experience
This is a very crucial strategy one needs to maintain because rather than depending on services or products, this strategy is solely based on customer’s experiences. To make the customer feel special, you can provide some care packages or gifts to them or can upgrade your customer’s selection of rooms with more facilities. These little efforts can earn more positive ratings and reviews that can attract your future customers.